Basically DO one!
And don’t send the exact same one to every employer under
the sun; it is obvious when you do. I often get cover letters where the
applicant has forgotten to change the name of the company or the job role that
they are applying for! By tailoring your cover letter you can show that you
have been on the website by specifying specific chalets that there or you the
resorts we operate in. I have read before on a cover letter ‘I have been on your
website and am specifically interested in working in Morzine’ – we don’t have
any chalets in Morzine! I want to read on a cover letter why you are interested
in Consensio specifically, what is it that attracts you to us. Why you would be
an asset to the company – outline your skills and experience and what you can
bring to the role. Don’t list a tonne of adjectives in the hope that I will
just believe you and think your amazing i.e.
‘I am hardworking, punctual,
reliable, bubbly, dedicated, organised and proactive.’
What a rubbish sentence – anyone can write the words I want
to see proof that you have these qualities. So you have to back up everything
you are writing. For example:
‘I am seen to be hard working
in my current role which has been recognised by my recent promotion. I have
never been late or not turned up to my shifts and have only taken 1 sick day in
the last 5 years....etc.’
If you meet most of the requirements outlined in the job
description except 1 or 2 of them then don’t just ignore that fact. The
recruiter isn’t going to forget what they want for the role! The cover letter
is your chance to address it and assure us that you will still be able to
perform the job well in spite of it. For example, if you need to have previous
driving experience in snowy conditions but you haven’t actually got this
experience then say that whilst you lack this experience you have had years of
driving experience in France, in different types of vehicles and that you are
confident that you will get used to the conditions very quickly. A cover letter
is your chance for the recruiter to get to know you better and for you to
convince them that you are the best person for the job. It strengthens every
application so you’re daft not to bother.
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